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CNN American Morning aired another segment today critical of the College Board.
To help parents of college-bound students better understand the challenges of the high-stakes SAT college entrance exam, The Princeton Review, Inc. (Nasdaq: REVU), announced today the official launch of its SAT Parent Challenge. Providing a small sample of the kind of questions students will encounter when taking the SAT, the 12-question online quiz is intended to not only give parents the opportunity to test their academic acumen, but experience — if only for 15 minutes — some of the challenges their kids will face when they take the actual, nearly four-hour SAT exam.
Available at http://inquiry.princetonreview.com/ugrad/satparentchallenge, the SAT Parent Challenge features questions from each of the three sections of the exam: Critical Reading, Math, and Essay Writing. After completing the quiz, parents will receive their results from The Princeton Review, as well as examples of techniques that may have helped them correctly answer specific questions.
“Not only is today’s SAT much harder than it used to be, but many colleges and universities have increased their average score requirements for first-year students,” says Robert Franek, Vice President/Publisher at The Princeton Review. “There’s also a growing reliance on college entrance exams to determine eligibility for grants and scholarships due to the dramatic increase in requests for financial aid this year.
Given all of this, there’s no question that parents and students must take these tests seriously and really prepare for them.” Franek noted that according to The Princeton Review’s 2009 “College Hopes and Worries Survey,” when asked to gauge their stress level about the college application process, student respondents indicated higher levels than their parents. Additionally, stress levels were the highest since The Princeton Review began the survey in 2003. “Much of this stress can be eliminated if you understand that it’s not always about learning more — or even remembering what you’ve learned — but knowing how to approach a question on a standardized test.
Bottom line: the right attitude and preparation for taking these tests can be an extremely important influence and play a key role in helping a student achieve the college test score they need and deserve.” As added incentive, parents who take the SAT Parent Challenge between July 3 and August 31, 2009 will be automatically entered into the Parent Challenge Sweepstakes, with three first place winners receiving a Princeton Review SAT Classroom Preparatory Course, valued at over $1,000. About The Princeton Review The Princeton Review (Nasdaq: REVU) has been a pioneer and leader in helping students achieve their higher education goals for more than 25 years through college and graduate school test preparation and private tutoring. With more than 165 print and digital publications and a free website, www.PrincetonReview.com, the Company provides students and their parents with the resources to research, apply to, prepare for, and learn how to pay for higher education. The Princeton Review also partners with schools and guidance counselors throughout the U.S. to assist in college readiness, test preparation and career planning services, helping more students pursue postsecondary education. REVU-G SOURCE The Princeton Review Source
PR Newswire: Princeton Review Launches SAT Parent Challenge Posted on: Monday, 10 August 2009, 09:50 CDT NEW YORK, Aug. 10
The staff at Princeton Review would like GMAT test-prep students to see the big picture. “It’s not just the knowledge being tested,” says John Fulmer, national content director for GMAT at Princeton Review. “It’s the approach to the problem.” Indeed, the company’s approach to teaching the GMAT and its dynamic, interactive instruction are its biggest strengths, says Fulmer.
Students in Hong Kong get a line of books, an online course, online tutoring, a seven-week classroom program with 30 hours of instruction, and in-person one-on-one and small group tutoring. Course price is $9,988.
Students may retake the GMAT course if they don’t have a score improvement.
Although GMAT instruction at Princeton Review hasn’t changed much in the past few years, Fulmer says the organization is constantly evaluating its courses. Students now receive homework assignments based on the areas in which they need the most improvement as determined by the results of their diagnostic test. Princeton Review is also starting to think about the changes coming to the GMAT in 2013. “Princeton Review is always abreast of changes,” says Fulmer. “Whatever comes down the road, we’ll be ready with the best possible test prep out there.”
Having a hand in all the standardized tests including the SAT, SAT Subject Tests, TOEFL, GRE, SSAT etc. is an advantage because the exams often have similarities. Princeton Review has a separate team, he adds, that works on teaching only the GMAT. And it already offers GRE courses.
Joan Yee, the Princeton Review Hong Kongs Executive Director explains why further education is important during these difficult times. She describes why attaining a Masters degree is the solution.
香港Princeton Review 行政總監, Joan Yee, 講解持續學習在現時的困難時期的重要性. 她亦解釋取得碩士學位為什麼是解困方法之一.
香港Princeton Review 行政总监, Joan Yee, 讲解持续学习在现时的困难时期的重要性. 她亦解释取得硕士学位为什麽是解困方法之一.
With Harvard, Wharton, and other top schools planning to accept the GRE for admissions, cracks are beginning to show in the GMAT monopoly.
The battle between two of the largest graduate school testing giants has been heating up recently as more business schools warm to the idea of providing students with an alternative to the Graduate Management Admissions Test (GMAT). Now another top-ranked business school is weighing in. The University of Pennsylvania’s Wharton School(Wharton Full-Time MBA Profile) plans to allow MBA applicants to submit the Graduate Record Exam (GRE), for admission in the fall of 2010, says Admissions Director J.J. Cutler. It’s part of a move by the school to attract a broader applicant pool, including dual-degree students, younger applicants, and international applicants from far-flung countries without GMAT access.
“We are trying to open up a little bit the different types of people that we want to apply to business school and we don’t want to create additional hurdles for them to do so,” Cutler says.
More B-Schools Embrace the GRE
Wharton is following closely on the heels of Harvard Business School(Harvard Full-Time MBA Profile), which made waves this spring when it announced that it would allow applicants to submit the GRE for admissions. The institutions are joining the ranks of a small but rapidly growing number of business schools that are embracing the GRE, a standardized exam that students use to apply to a wide variety of graduate schools. The movement comes at a time when younger applicants—fresh out of college or just a year or two after graduation—are showing an increased interest in business school. For these applicants, many of whom have already taken the GRE, business schools that accept the test allow them to transition into an MBA program without studying for and taking another exam.
There are now more than 250 MBA programs that allow students, some on a case-by-case basis, to submit GRE scores with their applications, including most recently the University of Virginia’s Darden School of Business(Darden Full-Time MBA Profile), Queen’s School of Business(Queen’s Full-Time MBA Profile) and Tulane’s Freeman School of Business (Tulane Full-Time MBA Profile). While most of the schools say they still prefer most applicants to use the GMAT, they say the GRE is becoming a valuable tool in attracting sought-after and unconventional business school candidates who might not otherwise apply.
“The GMAT is a very successful standard for business schools, but that is certainly not the only standard,” says Bill Sandefer, director of graduate admissions at Tulane’s Freeman School.
This type of attitude represents a seismic shift in business school admissions. For decades, the GMAT test, given by the Graduate Management Admission Council (GMAC), has been the undisputed king of the management education world. The exam has been used since 1954 by business school admissions officers to evaluate candidates on their math, verbal, and critical-thinking skills.
Opening the Door to Competition
Up until recently, the GMAT exam had a virtual monopoly over business school standardized exams. That all changed on Jan. 1, 2006, when GMAC cut its ties with the Educational Testing Service (ETS), with whom it had a decades-long partnership to develop and deliver the GMAT exam, moving instead to a new testing administrator, Pearson VUE. The severing of ties meant that ETS no longer had to abide by a noncompete clause with GMAC, giving it the green light to court business school admissions officers and promote the GRE as an alternative exam. Under the previous agreement between ETS and GMAC, this type of activity was forbidden.
“Once they ended the contract with us, we were able to move into this market,” says David Payne, head of the GRE program for ETS.
To capitalize on the opportunity, ETS has been aggressively marketing the GRE to B-school admissions officers in recent months, placing advertising campaigns in key business publications, paying visits to business schools admissions teams, and developing new testing tools that it hopes will convince more schools to use the GRE, says Payne. ETS has also been promoting the exam as a more affordable option for students; it costs $150 to take the GRE, versus $250 for the GMAT.
Top Schools Sign Up for GRE
ETS made headway several years ago when the Stanford Graduate School of Business(Stanford Full-Time MBA Profile) and MIT’s Sloan School of Management(MIT Sloan Full-Time MBA Profile) announced they’d allow students to submit the GRE instead of the GMAT. The testing group’s most significant coup to date was convincing Harvard Business School this spring to accept the exam for its MBA, as well its 2+2 Program, which accepts students straight out of college on the condition that they get two years of work experience before enrolling. Payne hopes that will have a ripple effect in the business school community.
“Now that Harvard has accepted it, I anticipate over the summer and into the fall we’re going to see a rapid increase of other business schools accepting it,” Payne says.
The University of Virginia’s Darden School is one of the schools that have recently become more open-minded about accepting the GRE. For the first time this year, the school allowed joint degree candidates to submit the GRE in lieu of the GMAT , says Darden Admissions Director Sara Neher, who herself took the GRE exam this year to assess whether it would be an appropriate assessment for Darden applicants. “I wouldn’t accept the GRE if I didn’t understand what it was asking people to do,” Neher says. “It’s definitely not as complicated of a math test, but it still tests logic, general analytic ability, vocabulary, and reading comprehension in the same way the GMAT does,” she says
In addition, the school is willing, on a case-by-case basis, to allow younger business school applicants who might have taken the GRE in college to submit those test scores for admission. For example, Neher says she’d talk to an applicant who took the GRE in anticipation of pursuing a master’s degree in English, but then had a change of heart. “I don’t want a test to prevent someone from pursuing business education,” she says.
Widening the Applicant Pool
That is also a mindset shared by Scott Carson, director of the MBA program at the Queen’s School of Business, who allowed students to submit the GRE for admissions the first time this past school year. School officials recently decided to expand its class size from 75 to 110 or 120 students and felt they needed an alternative admissions exam to help attract unconventional students, such as dual-degree students from the school’s law school, students with PhDs in other disciplines such as engineering, as well as more international students and women, he says. He expects only a handful of students to actually submit GRE scores—just one student submitted them this past school year—but says it is important to give students options.
“I think that business schools in general are looking further afield and trying to be more creative in ways that they source students,” Carson says. “The acceptance of the GRE is probably just part of that overall trend.”
At the moment, GMAC President Dave Wilson does not appear to be worried that some of the top MBA programs in the world are starting to embrace the GRE. His organization is busy working on expanding GMAC’s reach in the business school world, he says. There are now 4,700 business schools around the world that use the GMAT test for admissions and the organization recently added 363 schools to its roster this year. That’s a number far greater than the number of business schools ETS has signed on so far, he notes.
“I’m not going to let somebody else’s game plan dictate my value system,” Wilson says. “My job is to make sure that we continue to offer the best test and eventually the market will figure that all out.”
Measuring Intangibles
One tool ETS hopes will be particularly effective in helping it make the case to business schools is a workbook it developed called the “GRE Comparison Tool and Table.” The tool is based on the test scores of 525 students who took both the GRE and GMAT between January 2006 and July 2008. It allows an admissions officer to look at an applicant’s combined verbal and quantitative scores to predict the score they would have received on the GMAT. For example, a student with a verbal score of 490 and quantitative score of 680 on the GRE would have a predicted GMAT score of 570, according to the tool. This type of information is a “critical link” for b-school admissions officers, who up until recently were uncertain how to compare the results of the GRE to those of the GMAT, Payne says.
In addition, ETS also just released a new component to the GRE, the Personal Potential Index (PPI), a new evaluation system—offered at no additional charge to future test-takers—that it hopes will make the GRE more competitive in the graduate school testing market, especially in the business school sector. The index is a Web-based tool that debuted this month that allows recommenders to rank students based on six key personality traits: resilience, teamwork, planning and organization, knowledge and creativity, ethics, and communication skills. Students can elect to send the results of the 24-question standardized assessment to up to four schools, at no additional charge. ETS is billing the system as the first large-scale use of noncognitive measures, or soft skills, for admissions in higher education.
“Business schools have been telling us for years that they want to have this type of noncognitive information,” Payne says. “The index allows students to document these attributes in a way that is standardized and reliable.”
It remains to be seen just how valuable the tool will be to business schools and how much weight it will have in the admissions process. Many business schools say that their comprehensive application process already allows them to glean this type of personal information from candidates, whether through the detailed letters of recommendation or face-to-face meetings with promising applicants.
“I think that tool for us may be less useful than for a school that didn’t have an interview option or a school that didn’t have an opportunity to get a more 360-degree picture of a candidate,” says Kathryn Bezella, associate director of MBA admissions at Wharton.
But some think that it could eventually catch on, as more students and admissions officers become familiar with the PPI evaluation system over the next few admissions cycles.
“I think that business schools will see the value of it,” says James Wimbush, a dean at Indiana University’s Graduate School and the past chair of the MBA program at the Kelley School of Business(Indiana Full-Time MBA Profile). “They won’t do away with letters of recommendation, but I think this will be an additional tool to help them identify students likely to be very successful in MBA programs and thereafter.”
GMAC doesn’t have a similar assessment tool, thought GMAC’s Wilson says the organization has been searching for over a decade for a way to provide admissions officers with a reliable way of evaluating applicants’ noncognitive skills. None of the more than 200 assessment tools that the organization has examined has so far met GMAC’s stringent standards, Wilson says.
“If we can find something that will meet our criteria of being reliable, secure, consistent, and objective, than we will implement it, but to date we haven’t been able to find it,” he says. “If the [ETS] instrument works, than they have really improved the entire decision process.”
GMAT Studies for a New Exam
That’s not to say that GMAC is sitting on the sidelines while ETS makes inroads into the testing arena. The group is hard at work on developing a new-generation GMAT exam. GMAC recently asked 740 business school faculty around the world about how the exam could be enhanced and improved. The results of the redesign will be unveiled in 2013, Wilson says, and will result in a test that is “better tied to skills students need in this new era.”
For now, it appears that the majority of business schools are still playing it safe, with most of GMAT’s 1,700 member schools using the GMAT exclusively. But hundreds of business schools are watching carefully from the sidelines to see how the turf war between ETS and GMAC plays out.
Stuart Lipper, dean of Fordham University’s Graduate School of Business(Fordham Full-Time MBA Profile)—which allows applicants to submit only the GMAT for admissions—is one of these spectators. For now, he says the school is taking a “wait-and-see attitude” about allowing students to submit the GRE.
“I think you have some of the leading schools that can afford to play around a little,” Lipper says. “We can’t afford to do that. At a school like ours, I think we feel we sort of have to play by the rules a little more.”
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The battle between two of the largest graduate school testing giants has been heating up recently as more business schools warm to the idea of providing students with an alternative to the Graduate Management Admissions Test (GMAT). Now another top-ranked business school is weighing in. The University of Pennsylvania’s Wharton School(Wharton Full-Time MBA Profile) plans to allow MBA applicants to submit the Graduate Record Exam (GRE), for admission in the fall of 2010, says Admissions Director J.J. Cutler. It’s part of a move by the school to attract a broader applicant pool, including dual-degree students, younger applicants, and international applicants from far-flung countries without GMAT access.
The first time Gokh Alshaif took the ACT college-entrance exam, she got a 21. Knowing how important the scores were, she wanted help to do better — but didn’t want to pay. So Alshaif opted for free Saturday sessions at Arvin High School with some of her teachers. After four workshops — two for the ACT and two for the SAT — Alshaif took both tests again. This time, she got a 26. Her grades improved, too. “I didn’t really think that paying for something was going to be totally different than something I could get for free,” said Alshaif, who is going to Cal State Bakersfield . What’s the right path for you or your kid? A recent study — and local reaction to it — provides some clues.
THE STUDY
A study commissioned by the National Association for College Admission Counseling shows average gains from commercial test preparation are about 30 points on the SAT and one point on the ACT, much lower than companies advertise. But, said Derek Briggs, author of the study and associate professor at the University of Colorado, Boulder, about 40 percent of admissions counselors from across the country say even small gains can significantly increase a student’s chance of admission. Briggs said determining whether to take a course depends on the student and financial resources available. A student’s score beforehand also plays a part. Students that already have low SAT and ACT scores will not see a big increase, regardless of the cost or type of course, he said. The lower the score, the less of a difference a 20-point increase will make. But for students with high scores competing for selective schools, 20 points can make a big difference, he said. “The effects (of a course) are smaller than what the public is likely to think,” Briggs said. “Even though they are small, for some students it might matter.” Katie Price, president of the Kern High School District Counseling Association, suggests students try free or less-expensive preparation methods first. Price said a class probably isn’t necessary for good test takers. For students intimidated by the testing process, preparation may give them more confidence, she said. “Some kids have test anxiety,” Price said. “They need to do all they can so they can walk in feeling comfortable before such a high-stakes test.”
THE SCORES’ IMPORTANCE
Frank Ramirez, southern region admissions officer at the University of California, Merced, said SAT and ACT scores factor into a comprehensive review, which looks at grade-point average, community service, extra curricular activities, high school courseload and personal statement. “We look at it as a whole,” Ramirez said. “We encourage students to do as best they can in every category. There will be categories they excel in which will offset the ones they are weaker in.” Test scores can also exempt students from classes or get them into honors programs, said Kathy Miller, director of public affairs and communications at CSUB. “It really advances your college career,” she said. “Students should absolutely spend as much time as they can preparing for those tests.”
Modality and The Princeton Review Bring SAT Vocab Challenge to iPhone and iPod touch
New York, NY.,–May 12, 2009–The Princeton Review and Modality, Inc. today announced The Princeton Review’s SAT Vocab Challenge application is available on the Apple App Store. This iPhone and iPod touch app is a college admissions exam resource that measures a user’s mastery of 250 words, including The Princeton Review’s Hit Parade, a list of 100 words that most frequently appear on the SAT.
“Vocabulary building is one of the easiest, most effective ways to improve an SAT score, but it requires time and discipline on the part of the student,” according to Robert Franek, VP/Publisher of The Princeton Review. “The revolutionary iPhone and iPod touch have enabled us to strip away the typical barriers to study so students can carry hundreds of need-to-know words with them everywhere they go, and challenge themselves with fast-paced drills for a meaningful study session, whether they have five free minutes or an entire weekend.”
Modality created a custom framework for The Princeton Review’s SAT application that takes full advantage of the innovative Multi-Touch user interface of iPhone and iPod touch and includes the following features:
- 250 of the most commonly tested words on the SAT, as identified by The Princeton Review’s survey of past tests
- Four distinct types of timed challenges to test the user on each word’s positive or negative connotation, synonyms, antonyms, and definition
- Students can select answers quickly by swiping the screen or shaking the device
- Performance is tracked by the app itself, so at any time students can see the number of terms they have mastered
- A complete index with definition, audio pronunciation and part of speech for each word
SAT Vocab Challenge is available for $4.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/
Additional standardized test preparation titles, along with applications based on The Princeton Review’s bestselling line of college and graduate school reference guides, are scheduled for release in 2009. A video demonstration of SAT Vocab Challenge may be viewed online at http://www.modality.com/TPR/tprdemo.html and more information about The Princeton Review is available at www.PrincetonReview.com or by calling 800-2Review.
SAT is a registered trademark of the College Board. The Princeton Review and The Princeton Review logo are trademarks of The Princeton Review, Inc. The Princeton Review, Inc. is not affiliated with Princeton University.
In this short video, two members of the Princeton Review Hong Kong team introduce the school and answer questions about what students need in order to apply to an American University.
在這影片中, 兩名香港Princeton Review的職員將會為大家介紹學院及解答有關同學們申請美國大學時應注意的事項.
Jamey Akien shows Lee Kolbert some of the great ways this product can helps student prepare for standardised tests. Like it or not, they are going to take these tests somewhere along their lives and to prepare for taking them is the first step.
By focusing on preparation and practice, The Princeton Review helps students improve their performance on standardized tests and in class.
Listen to Shantanu Tandon, Master Trainer and Natalie Wong, Admissions Counselor answer the most common questions about US university/college applications, the GMAT, SAT, TOEFL and how to be best prepared.
- What is the Princeton Review?
- Which tests can be prepared for at the Princeton Review?
- Why study in the US?
- What do you need in order to apply to an American University?
- When do you need to prepare your application?
- How does the Princeton Review prepare its students for standardized tests?
- What do I need to succeed?
- Why choose the Princeton Review?




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